Like every other kid I rode my bike when I was growing up. It was a way to escape the house and venture out to places around the neighbourhood. But it didn’t really lead to anything just a lot of fun.
Dr. Mansukh Mandaviya, Minister of Sports, Labour and Employment on Sunday, 16th Feb’25 visited Mumbai. He was in the city to participate in a critical mass cycling event as part of the ‘Sundays on Cycle’ initiative under the ‘FIT India Movement’ campaign started by Honorable Prime Minister of India Shri Narendra Modi. The PM made a mention in his recent ‘Man Ki Baat’ episode on All India Radio to Fight Obesity which is impacting urban population.
Firefox Bikes, India’s leading premium bicycle brand, has announced the appointment of Ashwani Gautam as its new Chief Executive Officer (CEO). With expertise in business transformation, P&L management, and go-to-market strategies, Ashwani will lead Firefox’s expansion and innovation in the premium cycling segment. An alumnus of IIT BHU and IIM Ahmedabad, Ashwani has held key leadership roles across the consumer durables, healthcare, power, and automation industries.
Union Minister of Youth Affairs & Sports and Labour & Employment, Dr. Mansukh Mandaviya met with leading cycle manufacturers on 11th Feb’25 to discuss strategies for promoting cycling nationwide. The meeting focused on incentivising cycling and further boosting the momentum of the Fit India Sundays on Cycle initiative.
Premium bikes, curated tours abroad, costly gear and constant urge to upgrade, makes cycling an expensive activity. ‘Don’t get into cycling, it’s a trap’, warn experts. It’sas addictive as cocaine and twice as expensive…goodness gracious!Am I quitting after reading this?
Bianchi enters a new five-year partnership with Santini Cycling to enhance the global presence and distribution of the Bianchi Milano brand, focusing on performance and design.
Six years later, the reigning Giro d’Italia Women champion ‘Elisa Longo Borghini is back with the Italian brand, joining forces with Filippo Ganna and more top-tier athletes in their quest for victory with Veloce Extreme at their feet.
Many bicycle brands have entered into the Indian bicycle market in the recent years. They are selling premium bikes which are expensive and promise high performance for the riders. Over a period of time, the bike owners tend to face wear and tear due to poor road conditions. And the real struggle begins to maintain the bike because of several shortfalls in the after sales service.
Pedal and Tring Tring had a fantastic year with lots of action and content creation.Eurobike show in Germany, Group Cycling Trip to Vietnam, Delhi by Cycle, Cycling in Pune with Gul Panag, My 1st Road Bike and many more associations and milestones achieved in 2024. I want to express my sincere gratitude to each and every one of you – our amazing audience and valued partners.This blog summarises our work through a video. So, sit back and watch it at leisure.
As the global cycling industry continues to grow, there are many cycling expos and conferences happening around the world every year. These exhibitions and conferences are a great platform for networking, learn about current scenario and industry trends, get an understanding of new technology, create business opportunities and market your brands.