RIDE TO MPOWER – 2019

RIDE TO MPOWER – 2019

The 4th edition of the popular cycling event ‘Ride To MPower’ was held at NSCI Dome Stadium, Mumbai on 17th March, 2019.  ‘Ride To Mpower’ is an initiative by Aditya Birla Capital to raise mental health awareness. A huge crowd of 1600 cyclist’s participated in the cycling rally with great enthusiasm.

The annual cycling event led by Neerja Birla and her team aims to reach out to people with mental limitations and empower them by providing a social platform where they can interact, connect, explore, overcome their fears and feel more confident. Continue reading “RIDE TO MPOWER – 2019”

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CREATING CYCLING CITIES

CREATING CYCLING CITIES

#INTERNATIONAL WOMEN’S DAY

SPECIAL FEATURE TO CELEBRATE WOMEN’S WEEK 

Our Women’s Week Special Feature continues to bring out anecdotes of extraordinary change makers and social entrepreneurs. Nikita Lalwani the First Bicycle Mayor of Vadodara, India unfolds her cycling journey as she completes her two year’s tenure in April 2019.

I have been cycling since 2014 and in 2016 was appointed as a Bicycle Mayor by ‘BYCS’, an Amsterdam based NGO whose mission is to increase cycling ridership across the world. They are running this Bicycle Mayor Leadership Program with a goal to have ‘Worlds 50% of commute on a bicycle by the year 2030.’

Continue reading “CREATING CYCLING CITIES”

IN CONVERSATION WITH SAMANTA BULLOCK

IN CONVERSATION WITH SAMANTA BULLOCK
Picture: Michael Atkinson

#INTERNATIONAL WOMEN’S DAY

SPECIAL FEATURE TO CELEBRATE WOMEN’S WEEK 

Samanta Bullock is a London based wheelchair model, a strong proponent of inclusive fashion and leads an active and healthy lifestyle. A Brazilian born, she represented her country “I’m wheelchair Tennis” at the  2007 Para Pan Am Games and won a Silver Medal in doubles. Apart from playing Tennis at the highest level, Samanta also plays many sports and performed at the opening ceremony of the 2012 Paralympic Games held in London.

As a fashion model, Samanta Bullock has participated in renowned fashion shows like “London Fashion Week, Fashions Finest, International Dubai Fashion Week, Voge Fashion Runway during NYFW” to name a few and worked with illustrious fashion designers and brands from across Portugal, Brazil, Spain, Turkey and Great Britain.

Continue reading “IN CONVERSATION WITH SAMANTA BULLOCK”

IN CONVERSATION WITH ANDREA LEARNED

IN CONVERSATION WITH ANDREA LEARNED

#INTERNATIONAL WOMEN’S DAY

SPECIAL FEATURE TO CELEBRATE WOMEN’S WEEK

Andrea Learned is an avid city cyclist, with over twenty years both on a bike and working in strategic communications and media relations. In 2018 she joined the  board of the “Global Call For Climate Action” to contribute her expertise to global air pollution challenges. Andrea keeps deep interest in e-bikes and e-cargo bikes for individual and commercial uses, and now focuses her work solely on that topic. She is an author and blogger, widely published on sustainability, social media engagement and leadership.  Andrea sees Twitter as her primary tool of engagement and initiated #bikes4climate to create awareness on climate change and cycling as a “Solution Not Pollution.” Inspired by her own positive experiences, it has become her mission to help get more people on bikes for short trips.

Continue reading “IN CONVERSATION WITH ANDREA LEARNED”

BAMBOOKAA PEDELEC

BAMBOOKAA PEDELEC

As an individual i always felt that India has to learn a lot on cycling innovation from evolved countries. But in my last one year of exposure to the local cycling fraternity, i am compelled to revisit my beliefs. First came the ‘Bicycle Bus’ than ‘Solar Cycle’ and now another unique concept called the ‘Bambookaa™ Pedelec’ gets launched.

Continue reading “BAMBOOKAA PEDELEC”

SOLAR POWERED ELECTRIC CARGO CYCLE

SOLAR POWERED ELECTRIC CARGO CYCLE

It is said that “Knowledge is of no value unless you put into practice.” And with this very belief Mr. Faisal Thakur, former BMX Champion & Owner of Pro9 Bicycle Studio designed a SOLAR POWERED ELECTRIC CARGO CYCLE (SPEC BIKE).

A marketer by academics and a cycling entrepreneur by choice, Faisal fully conceived, planned and developed the concept of a solar bicycle in his studio by roping in few school students. He formed a team of 22 students from nearby schools and started to work on this project a week before the Republic Day Parade which is held annually by BIRD at Bandra Bandstand on 26th of January. The idea of choosing this occasion was to reach out to maximum people and convey a clear message of eco-friendly transportation. Continue reading “SOLAR POWERED ELECTRIC CARGO CYCLE”

THE PINK PEDALS

THE PINK PEDALS

Ever since the first bicycle mayor program kicked off in India in 2016, cycling as a sport & leisure activity has picked up scale. With the announcement of two new mayors joining the brigade of existing four, India is perfectly poised in embedding the cycling culture in its state.

Pooja Vijay the Founder of “Pink Pedals” and Firoza Suresh, the Founder of “Smart Commute Foundation” are the latest appointments made by BYCS from Amsterdam who are here to fastrack the cycling agenda. In the first of the six part series covering bicycle mayors of India, Pooja takes us through her journey and her plans for Jaipur city.

Continue reading “THE PINK PEDALS”

MUMBAI CYCLIST IMITATE CARS TO PROMOTE ROAD SAFETY

MUMBAI CYCLIST IMITATE CARS TO PROMOTE ROAD SAFETY

Campaign : Road Safety Week 2019

The Annual Road Safety Week (4th – 10th February) was celebrated across the nation with great fervor. Initiated by the National Safety Council in collaboration with The Ministry Of Road Transport & Highways – Government Of India, the motive of road safety awareness drive is to reach out to all motorist and sensitize them on various issues such as speeding, lane cutting, seat belts, helmets, use of mobile phones, driving under alcohol influence, illegal parking, entering no entry zones, breaking signals, excessive honking and other actions which often lead to traffic chaos and accidents. Continue reading “MUMBAI CYCLIST IMITATE CARS TO PROMOTE ROAD SAFETY”