US based Specialized Bikes made its India debut on 17th April 2023. The high-end bicycle manufacturer has partnered with Unique Innovations Sporting Lifestyle Pvt Ltd who has been appointed as all India exclusive distributor for Specialized bicycles and bicycle components in India.
A mix of 10 different Specialized Road bikes and MTB models have been introduced in the country with refreshing colors. The price range of Specialized bikes starts from Rs. 82,990/- for ‘Specialized Allez’ which is a beginner level Road bike and goes up to Rs. 6,59,900/- for ‘Roubaix Expert’ built for Pro riders. Further, if a rider needs a specific bike model that can also be sourced to India under a special arrangement.
With the introduction of Specialized bikes in the Indian market, Unique Innovations intends to target seasoned riders who are looking to improve their ride experience and raise their performance at the highest arena of cycling.
Commenting on this occasion, Waqar Gadhwala, Co-Founder of Unique Innovations Sporting Lifestyle Pvt Ltd said “Specialized Bikes are well known around the globe and we are delighted to bring them to the Indian market. We are always focused on giving the best to the cyclists, nurturing their skills by offering the best of products in the industry. Specialized bikes will ensure that the Indian Cycling Community gets exposed to top of the line bicycles and equipment and delivers at the highest level.”
The bikes are available for a test ride at the BYK India store in Bandra west Mumbai and also can be viewed and purchased online https://uiworld.in/collections/specialized
About Specialized Bikes:
Specialized Bicycle Components, Inc., colloquially known as and stylized as SPECIALIZED, is an American company which designs, manufactures, and markets bicycles, bicycle components and related products under the brand name “Specialized”, as well as the premium and professional oriented “S-Works”.
The Morgan Hill, California-based company was founded in 1974 by Mike Sinyard.
About BYK India:
BYK India is the leading retailer of premium bicycles and bicycles components for high-end bicycle brands in the Indian market. It provides Triathlon bikes, Road bikes, Mountain bikes, Hybrid bikes, Folding bikes and Kids bikes to riders of different levels. It also offers customized services to choose the right bike and gear for advanced level rides and Bike Fit services for the right equipment and enhanced performance.
BYK India headquarters is based in Mumbai and was founded in 2017 by two brothers Laique Gadhwala and Waqar Gadhwala in India.
Source: Unique Innovations Sporting Lifestyle Pvt Ltd.
Cover image: S-Works Crux/Specialized Bicycles
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Author: Vijay Malhotra, Mumbai
I’m pretty sure Specialized has been in the country for at least 10 years now. My Tarmac is about 5 years old already. What does the debit refer to here?
Re-entry through a different retail channel