Giant Bicycles India, a leading brand in the cycling industry, is set to conclude its nationwide cycling campaign with a 55 km ride in Mumbai on March 26th, 2023.

Giant Riding Club (GRC) is the nationwide group cycling campaign organized by Giant Bicycles India. The intent is to promote the sport of cycling and create a harmonious environment for riders to travel together and grow as individuals. This is the second year of nationwide GRC campaign and has successfully held group rides in multiple cities in India.

The nationwide cycling campaign, organized by Giant Bicycles India, saw the hosting of over 300 long distance rides across 30+ cities around the nation. This significant step towards the promotion of zero carbon emission and the sport of cycling was a huge success, and the Mumbai ride promises to be the perfect conclusion to the campaign.

The event, which is expected to draw over 150 cycling enthusiasts, will be led by the Managing Director, Mr. Aditya Bafna, and Director, Mr. Varun Bagadiya. Honorable chief guests, Shri. Amit Ji Thackeray (President of Maharashtra Navnirman Vidyarthi Sena) and Shri. Vishwas Ji Nangare Patil (Additional Director General of Police in the Anti-corruption Bureau, Maharashtra), will also be in attendance.

Speaking on the event, Mr. Aditya Bafna said, “We are excited to conclude our nationwide cycling campaign with this ride in Mumbai. Cycling is not just a sport, but a way of life, and we are committed to promoting it across the country. We are grateful to have the support of such esteemed guests and hope to continue to work towards creating a greener and healthier nation.”

Giant Bicycles India is committed to creating a more sustainable future and promoting the sport of cycling across the nation. With the conclusion of its nationwide cycling campaign, the brand hopes to inspire more people to take up cycling as a means of transportation and recreation.

About Element Retail:

Element Retail was Founded by Aditya Bafna and Varun Bagadiya in 2013, Element Retail is one of India’s strongest, brand-focused retail experience providers.

Element Retail has some of the most successful international brands on its portfolio. Originally operating as a sports-oriented franchise model, the company has now been steadily associating with category-leading brands of various segments such as Asics (performance footwear), Speedo (competitive swimwear) and Apple. In keeping with this trend of high profile collaborations, Element has recently joined hands with Giant-arguably the most recognized name in the world of cycling.

Giant is the world’s largest producer of high-quality bikes, facilitating ultimate cycling experiences with the most perfectly crafted cycles and bikes. The cornerstone of a global community of cycling, Giant has a huge global customer base including famous athletes, adventurers, actors and most importantly, lovers of cycling. From Tour De France racers to explorers, neighbors or friends, every cycling enthusiast recognizes a Giant cycle when they see one.

Source: Giant Bicycles India

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Author: Vijay Malhotra, Mumbai

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