The marque event will benefit the industry to further the growth of cycle market; Delhi, Mumbai, Bangalore to co-host the summit.
The Cycling Federation of India (CFI) has partnered with a new-age marketing exploration firm, Contarctica to introduce the first ever Cycling Summit in India. The two premier organizations made their collaboration official by signing a Memorandum of Understanding (MoU) last month.
A day long summit will be hosted in Delhi, Mumbai and Bangalore and is expected to be a unique confluence of cycling enthusiasts, renowned athletes and businesses from all over the country.
The Cycling Summit 2021 is an avant-garde event that will open with a cycle ride from the heart of the city to the event venue followed by a series of specially curated workshops, master classes and open interactions with eminent athletes.
It will also feature the cycle tech-show, city tours, demos and product launches. The summit is especially designed to promote the culture of cycling and exchange knowledge with budding and advanced level cyclists.
Speaking about the summit, Mr. Onkar Singh, Chairman, CFI & Secretary General, Asian Cycling Confederation said, “The outbreak of COVID-19 may have jolted the world, but it has also made people understand the importance of fitness. While many reports indicate a steep rise in the sales of fitness equipment, the biggest beneficiary has been the cycling industry. We have witnessed an unprecedented growth in cycle sales amongst first time riders. We wish to encourage this trend and cultivate the love for cycling in people from all age groups through this event”.
The CFI has been in the forefront in taking broad-based measures to provide enriching experiences through its focused programs like the recently held ‘E-Pathshala‘. Likewise, the summit will be a great platform for all sections of the cycling community to get exposures to all aspects of cycling.
Mr. Maninder Pal Singh, Secretary General, CFI said that “The Cycling Summit” is a step in the direction of promoting cycling to the grass root level and we are excited to introduce the various aspects related to cycling to every nook and corner of the country”.
The Cycling Summit 2021 will comprise of cyclists, athletes, fitness and sports enthusiasts, cycling coaches, health and nutrition experts and influencers. There will also be indigenous and global brands that cater to the needs of health, fitness and cycling enthusiasts.
Mr. Awnesh Gulati, Director, Contarctica said, “We started out as a bunch of pandemic born cyclists who would often talk about the deficit of a robust cycling community and infrastructure in India. What began as a tea-time conversation became our unified mission – to make India a cycling nation. This MoU signing with CFI is our first bold step towards building a stronger, healthier cycling ecosystem in the country. We are committed to delivering an experience that will always remain close to the hearts of our partners, sponsors, speakers and attendees alike.”
The Cycling Summit 2021 will offer a unique platform for thought leadership and a great launchpad for new and growing brands. The summit is estimated to attract around 7,000 to 10,000 people in each city.
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Cover image: Luiza Giannelli
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Source: Contartica
