MYWHOOSH 5.3 UPDATE INTRODUCES ZOMBIE ESCAPE, THEMED MISSIONS, NEW UCI VIRTUAL WORLD AND MORE
Category: News
MyWhoosh, the free-to-use virtual cycling platform, has launched its latest version 5.3 update, bringing with it an exciting set of new features and events, to make indoor cycling engaging, accessible and fun. This update introduces arcade mode, expanded access for young riders through junior accounts, a new UCI virtual world. Along with the update, MyWhoosh is also rolling out its new missions – Chasing Rainbows, inspired by the upcoming 2025 UCI Road World Championships.
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CYCLING BEYOND: A NEW ERA FOR BIANCHI BEGINS HERE
On its 140th anniversary, the Italian company opened the doors of Casa Bianchi to international media and partners to share the beginning of a new chapter in its extraordinary story, outlining the future direction of its product strategy, communications, and customer experience – all guided by a clear vision and bold ambitions.
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URSUS RETURNS TO THE TOUR DE FRANCE WITH TEAM PICNIC-POSTNL
The second Grand Tour of the season marks Ursus’ return to the roads of the Tour de France. After a stage win at the Giro d’Italia, the Italian brand now aims to build on that success and confirm the strong performance of its PROXIMA Team Edition wheels.
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EUROBIKE 2025 DEMONSTRATES GLOBAL APPEAL IN A TENSE MARKET ENVIRONMENT
World’s leading trade fair reaffirms its role as an international platform for cycling and ecomobility in a challenging market environment – The entire cycling world gathered in Frankfurt: 1,500 exhibitors, 31,270 trade visitors and 30,420 cycling fans – Eurobike and Mobifuture: Starting in 2026, two parallel event formats at Messe Frankfurt.
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SANTINI CYCLING AND PIRELLI DESIGN LAUNCH THE 2025 “SPORT CLUB” COLLECTION OF TECHNICAL CYCLING APPAREL
After the 2024 edition, a new exclusive line for cyclists inspired by the Pirelli Sport Club with graphics that recall Pirelli advertisements from the 1960s.
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EUROBIKE 2025: THE ULTIMATE FESTIVAL FOR BIKE AND ECOMOBILITY FANS IS JUST AROUND THE CORNER
Eurobike is the world’s leading trade show for bicycles, mobility and innovation, featuring 1,500 exhibitors from around the globe. An experience for everyone: The Eurobike Festival inspires athletes, families and all those passionate about bikes and e-mobility. From spectacular show performances and extensive test rides of the latest models to hands-on activities and countless other highlights – there’s so much to discover.
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BICYCLE LOGISTICS: PROJECT PROVIDES FIRST COMPREHENSIVE INDUSTRY OVERVIEW OF THE ECOSYSTEM AND RECOMMENDATIONS FOR ACTION FOR STAKEHOLDERS AND MUNICIPALITIES
The online platform “Atlas of Bicycle Logistics” is a knowledge platform, reference work and source of inspiration and is being consolidated.
Four white papers provide analyses and recommendations for action for industry players, public administrations and other stakeholders.
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FIREFOX BIKES APPOINTS ASHWANI GAUTAM AS THEIR NEW CEO
Firefox Bikes, India’s leading premium bicycle brand, has announced the appointment of Ashwani Gautam as its new Chief Executive Officer (CEO). With expertise in business transformation, P&L management, and go-to-market strategies, Ashwani will lead Firefox’s expansion and innovation in the premium cycling segment. An alumnus of IIT BHU and IIM Ahmedabad, Ashwani has held key leadership roles across the consumer durables, healthcare, power, and automation industries.
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UNION MINISTER DR. MANSUKH MANDAVIYA URGES CYCLE MANUFACTURERS TO INCENTIVISE CYCLING
Union Minister of Youth Affairs & Sports and Labour & Employment, Dr. Mansukh Mandaviya met with leading cycle manufacturers on 11th Feb’25 to discuss strategies for promoting cycling nationwide. The meeting focused on incentivising cycling and further boosting the momentum of the Fit India Sundays on Cycle initiative.
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BIANCHI PARTNERS WITH SANTINI CYCLING FOR THE PRODUCTION AND DISTRIBUTION OF BIANCHI MILANO APPAREL
