CYCLING BEYOND: A NEW ERA FOR BIANCHI BEGINS HERE

CYCLING BEYOND: A NEW ERA FOR BIANCHI BEGINS HERE

On its 140th anniversary, the Italian company opened the doors of Casa Bianchi to international media and partners to share the beginning of a new chapter in its extraordinary story, outlining the future direction of its product strategy, communications, and customer experience – all guided by a clear vision and bold ambitions.

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