When I told my non-cycling friend that we went for Pothole Hunting at the Palm Beach Road, he smiled and said “welcome to the unofficial cycling trend of the season”. The Plam Beach Cruise with the Giant Riding Club (GRC) transported cyclists straight into heaven. Rolling on the smooth asphalt with trimmed trees on one side and a beautiful sunrise view over the lake is a much sought after moment for riders in Mumbai.
From a small idea sparked during COVID-19 with a vision to build a cycling community, and then to making it a nationwide movement; Giant Bicycles India is growing stronger with its Giant Riding Club (GRC) campaign. With over 13,000+ members registered with the GRC club on ‘Strava’, a global Fitness App, Giant Bicycles is seeing a higher energy in the 2026 season.