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INDIA CAN CYCLE IT’S WAY TO ECONOMIC SUCCESS – TERI

The Energy and Resources Institute (TERI) along with All India Cycle Manufacturers Association (AICMA) carried out a study on ‘Benefits of Cycling in India’. Their latest report makes an in-depth assessment of the economic, environment and social advantages and brings out the merits of increased cycling activity in India.   

Intent of the Report:

Bicycles in India play a major role in enabling livelihoods of the urban poor by providing a cost-effective transport option. Out of the total population, about 81 million or 25% of the urban poor live in cities. For these low-income groups, cycling has become a way of life as they can’t afford expensive private and public transport systems. More recently, health and environmental quality have emerged as the new drivers of supporting cycling activity in the country, but growth due to these drivers has been constrained by the unfriendly cycling environment and lack of infrastructure in our cities. However, cities in India have mixed land-use patterns, which means relatively short commuting distances – 60% of trip lengths in Indian cities are of less than 5 km and 80% of less than 10 km. These are the ideal trip lengths for cycling and provide an extremely effective option for India to move to a mobility mode with zero emissions. Therefore, to enhance the share of cycling, it is important to highlight the practical gains one can achieve by focusing on infrastructure needs, framing cycling laws and policies, encouraging ridership increase, amend tax laws and create an environment of innovation and motivation. These measures should be accompanied with restrictions and regulations in use of private motorized transport, offer incentives to manufacturers and sellers and setting up of micro-financing options for the cycling fraternity.

Report Highlights:

Facts and current scenario in India:

Benefits of Cycling in India:

 

International Scenario:

 

A detailed version of the TERI report can be downloaded from the below link –

Benefits of Cycling in India_2019

Below are the mailers I created for social media awareness campaign using this report.

 


 

Author: Vijay Malhotra, Mumbai

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